How to make the most out of a networking event?

Networking events can help you grow your business. You can share your knowledge and get new contacts. You can make more out of your networking events in the following ways.

Before the event


You should come well prepared at the location. Don’t forget to bring your business cards, a notebook and a pen. You should know your goals. You must ask yourself why you are attending the conference, what you expect from the event, etc. You can promise yourself that you won’t leave the event until you give away all your business cards. This way your brand image will improve.

At the event


You should get up early and attend the event. It is better to enter the venue when there are less number of people. You get to sit in the first row of the seminar or workshop. You should smile always. It will show people that you are enthusiastic, friendly and approachable. You should move around and talk to as many people inside the conference hall. This will help them build networks and improve your brand image. It is better to wear a nametag with a short description about yourself. You should learn how to describe your business in a short form. You should listen carefully to others. This way you might be able to find a good client for your business.

After the event


After you get someone’s business card at the event, you should make a follow-up call within 24 hours of the event. You can invite them to lunch and discuss if a professional alliance can be formed.

Do market research before attending an event. Determine what you want to achieve from this event. Talk to people and follow up.